Our Mission & Vision
Our ultimate mission is to help people discover and cultivate the Path of the True Self.
Our goal is to help over one million people use their circumstances of hardship, suffering, and/or addictions as a launching pad for personal transformation and awakening. We support the integrity of modern wellness programs, like holistic retreats, recovery centers, and ketamine and psychedelic treatment via integration coaching.
Our vision is to create a nationwide coaching infrastructure to support people’s genuine cultivation through the use of transformational tools, psychedelic therapies, and personal growth offerings. We want thorough, integrity-filled integration coaching to become the new standard for professionals and programs industry-wide.
Our VALUES
TRANSFORMATION
cultivating character, experience, skills, and abilities
TRUTH
authentic, transparent, and honest inwardly and outwardly
COMPASSION
presence, kindness, patience, seeking shared understanding
NEUTRALITY
acceptance and non-judgment, grounded & unattached, unbiased
DISCERNMENT
clear on ethics, morals, facts, best judgment, and intuition
INTEGRATION
commitment to ongoing personal cultivation, staying in process
ACCOUNTABILITY
following a plan and strategy with supportive structure
EXCELLENCE
holding ourselves to a higher standard, always doing our best
Established in 2010, we are the first coaching company to provide preparation and integration to alternative treatment programs and people in general. We created the first, most comprehensive, and most premiere Transformational & Integration Coach Training Program.
- We unite principles, coaching, integration, and transformational work, with our compassion and expertise, to support the Journey of the True Self– the only way to health, longevity, top performance, fulfillment and tranquility.
- Being True To You is a community of our own certified instructors and coaches trained in our proprietary transformational and integration coaching model to support clients through transitional and transformational moments in their lives.
- Every client is paired with the best-matched coach. Every coach is committed to objective, ethical, and effective coaching. Every clinic has a dedicated team of coaches taking care of their clients.
- Whether you’d like to hire a coach, train to become a coach, or join us in a collaborative partnership, we’re here to help you every step of the way.
How We Started
Founder Deanne Adamson
Being True To You was founded in 2010 by Deanne Adamson, coming from the Mental Health Counseling field. Deanne wanted to help people through the hardships and potential of the greater human experience and human predicament beyond the bounds of the medical model and modern thinking. The endeavor sought to help people wake up from the delusion, take responsibility for themselves, and find the path of the true self.
This venture took off quickly just after meeting doctors in Mexico who were providing ibogaine detox to people struggling with opiate addiction. Deanne then hired other coaches and began providing aftercare recovery coaching, and eventually preparation and integration coaching to hundreds of people going through this process.
This work spread to many different kinds of clinics and individuals integrating all kinds of medicines and transformational tools. Which led to our esteemed coach training, sitters and staff training, hospitality and retreat training, and most notably, our integration coaching packages offered to wellness clinics.
WHAT IS TRANSFORMATIONAL COACHING?
Our model of coaching helps you better understand why you suffer or where you’re stuck and connect with your ability to change things. By examining your mindset, lifestyle, and allegiances in life, you can begin to untangle the web of delusion and burdens that weigh you down, and realign to your true self and life purpose.
Anyone desiring change can work with a transformational coach. Being True To You offers virtual coaching to individuals who are ready to take their life to the next level, who are ready to do the work to move past an issue that has been troubling them for some time, and anyone ready to break long-term cycles of suffering and addiction.
To benefit from coaching one has to choose it for oneself, be willing to talk about what’s going on in life and see different perspectives, and integrate incremental changes into one’s daily life.
OUR TEAM
Our team here at Being True To You consists of management and administrative team members, developers and designers, writers and creators, instructors and mentors, and dreamers and shakers. Our team has worked diligently together for many years developing heart-centered services for recovery, integration, and transformation, while adjusting and growing to meet the needs of our clientele and trainees, as well as the industry at large.
Deanne Adamson
Deanne Adamson
Founder & CEO
Deanne leads the growth, culture, and mission of Being True To You, forms honest partnerships, creates training and coaching programs, surveys and nourishes people’s needs, forms strategies to usher in change, and keeps the company grounded, genuine, neutral, and relevant.
Margaret N. De La Ossa
Margaret N. De La Ossa
COO & Director of Coach Training
Margaret manages our operations along with our Transformational Coach Training and Certification program and Coach Training Mentors to support our trainees in successfully completing the program and becoming certified coaches.
Alicia Still
Alicia Still
Director of Business Development
Alicia drives growth and development in our partnership department, empowering practices to elevate client service and exceed business goals. At Being True to You, we prioritize providing long-term support and fostering successful collaborations with our partners.
Kim Simons
Kim Simons
Manager of Partnerships
Kim oversees the daily operations of the partner department’s infrastructure, ensuring smooth and efficient processes. She plays a key role in advancing product development by integrating operational insights and streamlining workflows.
Susyn Renee
Susyn Renee
Manager of Client Experience
Susyn leads the intake and administrative department for the company, she enrolls clients and trainees, nourishes relationships with Being True To You members, and ensures timely and effective communication between Being True To You and all parties.
Elaine Whitt
Elaine Whitt
Manager of Active Coaches and Lead Instructor
Elaine is a lead instructor for the Transformational Coach Training Program and the Manager of Active Coaches, supporting them in skill-building and providing top-notch services to our clients.
Mike Botelho
Mike Botelho
Manager of Alumni Coaches
Mike manages the coaches’ BLue Lotus alumni membership program with ongoing education and training for all members to ensure our coaches are the best, and most taken care of.
Ash Turner
Ash Turner
Partner Account Manager
Ash connects partner clients with their coaches, facilitates communications among partners, clients, and coaches, ensures quality assurance, and tracks these interactions for administrative purposes.
Jenn Rene
Jenn Rene
Client Relations
Jenn supports the intake and administrative department ensuring everyone gets the right support and/or training they are looking for, they get the most out of their time with Being True To You, and they experience lasting results in their life.
Caitlin Woods
Caitlin Woods
Client Relations
Caitlin supports the client services department ensuring everyone gets the right support and/or training they are looking for. As she supports our clients, she ensures they get the most out of their time with Being True To You, and they experience lasting results in their life.
Fahad Naseem
Fahad Naseem
IT Manager
Fahad manages the technology side of Being True To You and ensures the smooth functioning of the company’s entire online integrated system.
Freedom Bean
Freedom Bean
Designer & Tech
Freedom expertly creates visual solutions to communicate the transformational process of change and elevate the Being True To You mission, message, and brand.