Our ultimate mission is to help people discover and cultivate the Path of the True Self.
Our goal is to help over one million people use their circumstances of hardship, suffering, as a launching pad for personal transformation and awakening. We support the integrity of modern wellness programs, like holistic retreats, recovery centers, and ketamine and psychedelic treatment via integration coaching.
Our vision is to create a nationwide coaching infrastructure to support people’s genuine cultivation through the use of transformational tools, psychedelic therapies, and personal growth offerings. We want thorough, integrity-filled integration coaching to become the new standard for professionals and programs industry-wide.
Cultivating character, experience, skills, and abilities
Authentic, transparent, and honest inwardly and outwardly
Presence, kindness, patience, seeking shared understanding
Acceptance and non-judgment, grounded & unattached, unbiased
Clear on ethics, morals, facts, best judgment, and intuition
Commitment to ongoing personal cultivation, staying in process
Following a plan and strategy with supportive structure
Holding ourselves to a higher standard, always doing our best
Established in 2010, we are the first coaching company to provide preparation and integration to alternative treatment programs and people in general. We created the first, most comprehensive, and most premiere Transformational & Integration Coach Training Program.
Founder Deanne Adamson
Being True To You was founded in 2010 by Deanne Adamson, coming from the Mental Health Counseling field. Deanne wanted to help people through the hardships and potential of the greater human experience and human predicament beyond the bounds of the medical model and modern thinking. The endeavor sought to help people wake up from the delusion, take responsibility for themselves, and find the path of the true self.
This venture took off quickly just after meeting doctors in Mexico who were providing ibogaine detox to people struggling with dependency on substances. Deanne then hired other coaches and began providing aftercare recovery coaching, and eventually preparation and integration coaching to hundreds of people going through this process.
This work spread to many different kinds of clinics and individuals integrating all kinds of medicines and transformational tools. Which led to our esteemed coach training, sitters and staff training, hospitality and retreat training, and most notably, our integration coaching packages offered to wellness clinics.
Our model of coaching helps you better understand why you suffer or where you’re stuck and connect with your ability to change things. By examining your mindset, lifestyle, and allegiances in life, you can begin to untangle the web of delusion and burdens that weigh you down, and realign to your true self and life purpose.
Anyone desiring change can work with a transformational coach. Being True To You offers virtual coaching to individuals who are ready to take their life to the next level, who are ready to do the work to move past an issue that has been troubling them for some time, and anyone ready to break long-term cycles of suffering.
To benefit from coaching one has to choose it for oneself, be willing to talk about what’s going on in life and see different perspectives, and integrate incremental changes into one’s daily life.
Our team here at Being True To You consists of management and administrative team members, developers and designers, writers and creators, instructors and mentors, and dreamers and shakers. Our team has worked diligently together for many years developing heart-centered services for recovery, integration, and transformation, while adjusting and growing to meet the needs of our clientele and trainees, as well as the industry at large.
Founder & CEO
Deanne leads the growth, culture, and mission of Being True To You, forms honest partnerships, creates training and coaching programs, surveys and nourishes people’s needs, forms strategies to usher in change, and keeps the company grounded, genuine, neutral, and relevant.
Trista provides executive and administrative support while also managing the company’s bookkeeping and finances and assisting with business development initiatives.
Chief Technology Officer
Fahad oversees the technology and digital operations at Being True To You, making sure the systems and processes behind the business work smoothly and efficiently. He manages the company’s technology infrastructure and develops solutions to simplify and automate day-to-day operations. With a focus on reliability, efficiency, and continuous improvement, he helps ensure that Being True To You’s technology supports the team and the business as it continues to grow.
David Andean leads creative direction and AI adoption at Being True To You, shaping how the company’s message and brand are expressed across everything it offers. He spent eighteen years as a writer and producer in film and visual effects before turning that craft toward this work. A Being True To You–certified coach, he writes from the Sacred Valley of Peru.
Phil Gerard leads revenue strategy and growth at Being True To You, helping build the structure and systems that allow the organization to reach and serve more people. He brings decades of experience building businesses and leading growth teams, with a passion for helping purpose-driven organizations turn their vision into sustainable impact.
Rio Thompson leads marketing operations for Being True To You. She specializes in bringing mission-driven teams together to create meaningful interactions for their clients both online and in-person. When she’s not empowering her team’s most ambitious marketing ideas, she’s coaching entrepreneurs, adventuring outdoors, and learning something new every day.
Ron DeFrece leads the Blue Lotus Alumni Membership program by building meaningful connections, organizing impactful events, and supporting coaches in growing values-driven businesses. With a blend of strategy, creativity, and clear communication, he keeps the alumni community thriving and inspired.
Zach Ketterhagen supports Being True To You’s active coaches to ensure our clients and members exceed their transformational milestones in pursuit of their True Self. He brings over 20 years of experience in coaching, management, and leadership to help heart-centered humans accelerate their transformational journey and thrive.
Kayla supports the Being True To You community and team, helping keep the moving pieces of the organization connected and running smoothly. As Operations Administrator, she supports clients, coaches, trainees, and internal teams through thoughtful communication, organization, scheduling, and day-to-day coordination. With a focus on clarity, care, and creating a positive experience, Kayla helps ensure that both the people and the processes in front and behind Being True To You are well supported.
Ahren Lynch-Potter is our Enrollment Manager who takes all of our discovery calls with people interested in taking our programs and took our Transformational & Psychedelic Integration Coach Training in 2023. He has personally coached over 100 people through integration and transformational work so can share from his own personal experience.
Jaden Cordova is our Coaching Services Advisor, helping individuals find the coaching and coach training options that best align with their goals and needs. She guides individuals through the coaching process, answers questions, and helps them determine the best path forward.
Kelly supports marketing for Being True To You, with a focus on ensuring the company’s mission and offerings are communicated in a clear and compelling way.
Designer & Tech
Freedom expertly creates visual solutions to communicate the transformational process of change and elevate the Being True To You mission, message, and brand.
April supports Being True To You through digital marketing, social media, creative content, and brand strategy. Her work helps bring Being True To You’s message of transformation, authenticity, and personal growth to life across digital platforms, connecting the right people with opportunities to learn and grow.
