Business Training for Coaches
Business Training for Coaches
A 12-week Business Training Program
to help you launch your business.
A Game-Changing Program that teaches you how to
Align with your reasons for wanting to be a coach
Identify your niche–who do you want to serve and how?
Understand your target audience and their specific language and needs
Create a unique brand in alignment with your true self
Assemble your coaching materials, toolkit, and essential business documents
Learn effective marketing strategies and sales techniques
Develop a system for onboarding clients and tracking client notes and records
Get comfortable with taxes, legal entities, insurance, and more
Launch your own coaching business/practice with confidence and integrity
Create & Launch Your Coaching Practice
Through these 12 weeks, our Business Training For Coaches program will provide support and accountability for you to cultivate the necessary skills and knowledge to efficiently navigate the complexities of the coaching industry and entrepreneurship in general. Our instructor, workshop, and weekly discussions will hold you accountable to take every step to build and launch your coaching practice.
Set Your Coaching Practice Up For Success
Starting and scaling a coaching practice requires clarity, and consistent follow-through on the right strategies. This process can lead to years of expensive trial and error without a game-plan. Don’t get lost or overwhelmed in the complex terrain of the coaching industry and the business world. Set yourself up for success and sign up for our Business Training For Coaches program today.
Navigate the Complexities of the Coaching Industry
12 weeks of virtual training for business operation and entrepreneurship
Step-by-step checklist to start a coaching business ethically and effectively
Materials and resources to strengthen your business
Weekly discussions to integrate and deepen your understanding of course content
Personalized support from your instructor
Accountability to ensure you are on track to reach your goals
The benefit of a community of peers
SEPTEMBER – NOVEMBER 2024
Business Training Program
CLASS SCHEDULE
Class time 12:30pm-2pm Pacific Tuesday + Thursday
WEEK 1
Tuesday, 9/3
Orientation & Meet & Greet
Thursday, 9/5
Success & Follow Through Strategies
WEEK 2
Tuesday, 9/10
Module 1:
Your True North
Thursday, 9/12
Workshop + Q & A
WEEK 3
Tuesday, 9/17
Module 2 :
Clarify Your Niche
Thursday, 9/19
Workshop + Q & A
WEEK 4
Implementation Week
Tuesday, 9/24
NO CLASS |Accountability partner check in | 1:1 coaching
Thursday, 9/26
No Office Hours
WEEK 5
Tuesday, 10/1
Module 3 :
Outline Your Profile
Thursday, 10/3
Workshop + Q & A
WEEK 6
Tuesday, 10/8
Module 4 :
Create Your Toolkit
Thursday, 10/10
Workshop + Q & A
WEEK 7
Tuesday, 10/15
Module 5 :
Establish Your Business
Thursday, 10/17
Workshop + Q & A
WEEK 8
Implementation Week
Tuesday, 10/22
NO CLASS
Accountability partner
check in | 1:1 coaching
Thursday, 10/24
No Office Hours
WEEK 9
Tuesday, 10/29
Module 6 :
Generate Clients
Thursday 10/31
Workshop + Q & A
WEEK 10
Tuesday, 11/5
Module 7 :
Sell Your Services
Thursday, 11/7
Workshop + Q & A
WEEK 11
Tuesday, 11/12
Module 8 :
Cultivate Yourself
Thursday, 11/14
Workshop + Q & A
WEEK 12
Implementation Week:
Tuesday, 11/19
NO CLASS
Accountability partner
check in | 1:1 coaching
Thursday, 11/21
No Office Hours
Business Program Testimonials
Marissa's course was exactly what I needed.
Jane Petree
The Business Coaching course is a MUST for anyone starting their Coaching practice, as well as those wanting to scale their existing business. As someone who loves being a coach but has struggled in the past with the step-by-step administrative pieces necessary to make my business run smoothly, Marissa’s course was exactly what I needed. Her skills as an instructor really shine in teaching us the tools, along with addressing our Mindsets. She also taught creative marketing ideas for those of us who are starting out, as well as other ideas for when we got further along in our successful Coaching practices. Marissa also possesses a warm, approachable nature and always took the time necessary in answering our questions. I give this course 5 Stars (10 Stars if I could!) and would recommend it to anyone.
"I could not be happier with my decision to have signed up for the Business Coach Training program."
Elias Moskona
I was already somewhat on my way to building a practice, but in the class Marissa helped me get the kind of clarity that I was looking for and now I truly feel like I know exactly what my path is and how to move confidently towards my niche market. I’m certain it would’ve taken me months of experimentation on my own to get to where this class got me in the first 6 weeks. Discussing weekly with other students and having accountability for the homework were invaluable resources that I needed more than I realized. I learned about myself as a coach, practiced how to communicate with my potential clients, clarified my mission and vision, and now I feel in flow. I am absolutely thrilled with the insights I got by working through the course. I feel like I have found the way, and this class was an enormous catalyst for that.
"I’ve always had creative ideas for a coaching business, but I lacked the technical know-how, confidence, and focus to actually execute."
Joseph McCrae
I needed this training program! This program was the anchor I needed. The coursework was thoughtfully structured, engaging, and impressively thorough. Marissa brought the course content to life, weaving in her own experience as a coach entrepreneur, while doing a masterful job of distilling down concepts and strategies into bite-sized, actionable steps. I was also really impressed with the group dynamic Marissa developed for our weekly integration classes – it’s almost hard to put into words! I left each one inspired by my classmates and grateful for their warmth, kindness, and support. With this support I found my focus, I got crystal clear on my vision, and I’m now building a business that speaks from my soul.
"The Being True To You Business Course was the perfect course to help me launch my coaching practice."
Stephen Rodi
I found myself overwhelmed and stymied by all the different aspects of starting a business…much less a coaching practice in a market to which I am so new. I was desperately looking for a way to become “unstuck”. Through the structured content of the course, I was able to compartmentalize the many facets of this process into manageable steps. As a direct extension of Deanne Adamson’s depth of wisdom and business acumen, the structure and content of the course were exactly what I needed to push me over the threshold and truly get moving. While the content and structure of the course were so valuable for me, equally as valuable were both the care and experience of our instructor, Marissa Gagliardi, as well as the authentic participation from my classmates.
Business Training Program for Coaches
FALL 2024
Registration Open
Instructor Marissa Gagliardi
Being True To You (BTTY) is an online transformational and integration coaching program, coach training and certification, and aftercare integration services for wellness clinics. BTTY coaching supports individuals through tough times, transitional moments, and transformational experiences. While clients may struggle with addiction, depression, and other psychological conditions, BTTY coaches are not counselors or mental health professionals, do not professionally assess, diagnose, or treat such conditions, and do not try to influence a client’s decisions around their medical symptoms. BTTY does not replace or stand in the way of clients getting professional medical help. BTTY does not approve or disapprove, suggest, advocate, or make referrals or connections to any psychedelic substances, sources, or providers. BTTY Is a standalone company not affiliated with any other organization. BTTY is governed by regional and federal laws and adheres to morals, ethics, and industry standards.