Transformation Begins Here

Coaching, Coach Training & Partnerships

At some point in life, you realize it’s time to embrace change and elevate yourself or your business to the next level. During these times, Being True To You can help.



Being True to You is an online Transformational and Integration Coaching company that provides coaching for individuals, coach training for aspiring coaches, and partners with wellness and transformational medicine clinics to bring preparation and integration coaching to their clients and business development support to their practice.

Established in 2010, we are the first coaching company to provide preparation and integration to alternative treatment programs and people in general. We created the first, most comprehensive, and most premiere Transformational & Integration Coach Training Program.


We unite principles, coaching, integration, and transformational work, with our compassion and expertise, to support the Journey of the True Self– the only way to health, longevity, top performance, fulfillment and tranquility.


Being True To You is a community of our own certified instructors and coaches trained in our proprietary transformational and integration coaching model to support clients through transitional and transformational moments in their lives.


Every client is paired with the best-matched coach. Every coach is committed to objective, ethical, and effective coaching. Every clinic has a dedicated team of coaches taking care of their clients.


Whether you’d like to hire a coach, train to become a coach, or join us in a collaborative partnership, we’re here to help you every step of the way.

Our Mission & Vision

Our ultimate mission is to help people discover and cultivate the Path of the True Self.

Our goal is to help over one million people use their circumstances of hardship, suffering, and/or addictions as a launching pad for personal transformation and awakening. We support the integrity of modern wellness programs, like holistic retreats, recovery centers, and ketamine and psychedelic treatment via integration coaching.

Our vision is to create a nationwide coaching infrastructure to support people’s genuine cultivation through the use of transformational tools, psychedelic therapies, and personal growth offerings. We want thorough, integrity-filled integration coaching to become the new standard for professionals and programs industry-wide.




cultivating character, experience, skills, and abilities


authentic, transparent, and honest inwardly and outwardly


presence, kindness, patience, seeking shared understanding


acceptance and non-judgment, grounded & unattached, unbiased


clear on ethics, morals, facts, best judgment, and intuition


commitment to ongoing personal cultivation, staying in process


following a plan and strategy with supportive structure 


holding ourselves to a higher standard, always doing our best

How We Started

deanne adamson

Founder Deanne Adamson

Being True To You was founded in 2010 by Deanne Adamson, coming from the Mental Health Counseling field. Deanne wanted to help people through the hardships and potential of the greater human experience and human predicament beyond the bounds of the medical model and modern thinking. The endeavor sought to help people wake up from the delusion, take responsibility for themselves, and find the path of the true self.

This venture took off quickly just after meeting doctors in Mexico who were providing ibogaine detox to people struggling with opiate addiction. Deanne then hired other coaches and began providing aftercare recovery coaching, and eventually preparation and integration coaching to hundreds of people going through this process.

This work spread to many different kinds of clinics and individuals integrating all kinds of medicines and transformational tools. Which led to our esteemed coach training, sitters and staff training, hospitality and retreat training, and most notably, our integration coaching packages offered to wellness clinics. 


Our model of coaching helps you better understand why you suffer or where you’re stuck and connect with your ability to change things. By examining your mindset, lifestyle, and allegiances in life, you can begin to untangle the web of delusion and burdens that weigh you down, and realign to your true self and life purpose.

Anyone desiring change can work with a transformational coach. Being True To You offers virtual coaching to individuals who are ready to take their life to the next level, who are ready to do the work to move past an issue that has been troubling them for some time, and anyone ready to break long-term cycles of suffering and addiction.

To benefit from coaching one has to choose it for oneself, be willing to talk about what’s going on in life and see different perspectives, and integrate incremental changes into one’s daily life.




We work with individuals who are:
  • Exploring psychedelic therapies
  • Veterans and first responders
  • Leveling up and discover their true selves
  • Working through the hardships and challenges of everyday life
  • Overcoming addiction or other states of suffering
  • Supporting loved ones through addiction or chronic setbacks
  • Executives, entrepreneurs, professionals, influencers, athletes, artists and musicians




We coach trainees from all walks of life including:

  • Healthcare Professionals
  • Social Workers and Counselors
  • Students, Teachers, and Professors
  • Engineers, Scientists, and Researchers
  • Psychedelic Facilitators and Sitters
  • Influencers and Entrepreneurs
  • Yoga, Energy, and Breathwork Teachers
  • Veterans and First Responders
  • Athletes, MMA fighters, and MORE




We partner with upright, ethical transformational medicine practices to help them expand their services and enhance their client outcomes:
  • Ketamine Clinics
  • Treatment Centers
  • Holistic Healing Centers
  • Psychedelic Retreats
  • Brain Treatment Programs
  • Addiction Treatment Centers
  • Sober Living Centers







Let go of the blocks and burdens holding you back, move beyond cravings, traumas, and stuckness, resolve problems and conflicts, improve mental and physical wellbeing, personal relationships, and overall confidence, focus, productivity, and results in career and life.


Receive training in how to support people through transitional and transformational experiences, guiding people through any number of hardships and hurdles impeding their life goals and success. Learn how to coach people objectively, ethically, and effectively. Regardless of where you start at, this training will up-level your skills, abilities, and competence, help you build a stronger clientele, and take clients further.


Rest assured that your clients are receiving the proper coaching needed for transformational healing. And, your business is in the best hands for support and development to improve your client outcomes while increasing your client retention and new client acquisition.



Change can often feel overwhelming, but it doesn’t have to be. Being True To You provides expert recovery support, thoughtful guidance in psychedelic integration, and enriching opportunities for emerging and existing coaches. Our proven approaches are designed to enhance your success and growth, whether for yourself or your business. Contact us via email or phone or book a discovery call to learn how we can help.

Being True To You (BTTY) is an online transformational and integration coaching program, coach training and certification, and aftercare integration services for wellness clinics. BTTY coaching supports individuals through tough times, transitional moments, and transformational experiences. While clients may struggle with addiction, depression, and other psychological conditions, BTTY coaches are not counselors or mental health professionals, do not professionally assess, diagnose, or treat such conditions, and do not try to influence a client’s decisions around their medical symptoms. BTTY does not replace or stand in the way of clients getting professional medical help. BTTY does not approve or disapprove, suggest, advocate, or make referrals or connections to any psychedelic substances, sources, or providers. BTTY Is a standalone company not affiliated with any other organization. BTTY is governed by regional and federal laws and adheres to morals, ethics, and industry standards.