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Being True To You Privacy Policy

Effective Date: May 20, 2025

1. Introduction

Being True To You (“BTTY”, “we”, “us”) values your privacy. This policy explains how we collect, use, share, and protect your personal information when you visit or use beingtruetoyou.com and related services, including training platforms, coach directories, partner portals, and our contact forms.

2. Information We Collect

2.1 Information You Provide

  • Contact & Intake Forms (e.g., on Contact, Discovery Call, Illumma Matching): name, email, phone, and details you submit to help us assist or match you with a coach from Being True To You
  • Communications data If you opt in, we collect your messaging preferences and maintain records of consent and opt out activity related to SMS and email communications.​
  • Account & Training Data: If you register or log into the Coach Training Portal, Slack, or Thinkific, you provide credentials and training-related data (e.g., progress, course usage) Being True To You
  • Service Applications: Information submitted as part of training enrollment, coach directory profiles, or partner programs.

2.2 Automatically Collected Information

  • Usage Data: IP address, browser type, access times, pages visited, device type, referring website.
  • Cookies & Similar Technologies: Small files stored on your device to enable site functionality (login, portals), track visits, and improve user experience.

2.3 Third‑Party Data

  • Information from integrated platforms (e.g., Thinkific analytics, Google Calendar sync, Slack) and social channels when you connect or engage with us there
    Being True To You
    Instagram

3. How We Use Your Information

We use your data to:

  • Provide and manage coaching and training services (scheduling, intake, portals)
  • Communicate (e.g., booking confirmation, reminders, follow-ups)
  • Improve our programs, user experience, and website performance
  • Match you with a coach or partner services (e.g., Illumma collaboration)
    Being True To You
  • Send relevant updates or marketing communications (with an opt-out option)

4. How We Share Your Information

We do not sell your personal information. We do not share mobile phone numbers, SMS opt in data, or consent information with third parties or affiliates for marketing or promotional purposes. We may share information only in the following limited circumstances:

We may share data with:

  • Our Coaches & Staff: To coordinate your service delivery (e.g., pairing, scheduling)
  • Service Providers & Partners: Providers of hosting, analytics, email services, Zoom, Thinkific, Slack, calendar sync tools, Illumma, and others supporting our coaching infrastructure
  • Legal Compliance: If required by law or to protect rights and safety
  • Business Transfers: In the event of a merger, sale, or restructuring
  • Third party sharing: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Cookies & Tracking Technologies

We use cookies and similar tools to:

  • Keep you logged in to portals and services
  • Monitor usage to improve functionality and offerings
  • Optionally support analytics and marketing integrations
    You can manage cookies via your browser settings. Disabling essential cookies may limit site functionality.

6. Your Choices

SMS opt out

You can opt out of SMS messages at any time by replying STOP to any message. After you send STOP, we will send a confirmation message and you will no longer receive SMS messages unless you opt back in.

Email opt out

You can unsubscribe from marketing emails by clicking the unsubscribe link in the email.

Access and correction

You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable law.

7. Data Security

We implement measures to safeguard your personal information (e.g. encryption for data in transit and at rest, limited access by authorized personnel only). While no system is completely secure, we continuously work to enhance our security posture.

8. Data Retention

Your personal data is retained for as long as needed to fulfill the purposes outlined in this policy, comply with legal obligations, or for our legitimate business interests (e.g., supporting your training or coaching journey).

9. Contact and Inquiries

Have questions, concerns, or wish to exercise your rights?

10. Updates to This Policy

We may update this policy to reflect changes in our practices or laws. We’ll post a revised version with a new “Effective Date” at the top.

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