Being True To You Privacy Policy

Effective Date: May 20, 2025

1. Introduction

Being True To You (“BTTY”, “we”, “us”) values your privacy. This policy explains how we collect, use, share, and protect your personal information when you visit or use beingtruetoyou.com and related services, including training platforms, coach directories, partner portals, and our contact forms.

2. Information We Collect

2.1 Information You Provide

Contact & Intake Forms (e.g., on Contact, Discovery Call, Illumma Matching): name, email, phone, and details you submit to help us assist or match you with a coach from
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Account & Training Data: If you register or log into the Coach Training Portal, Slack, or Thinkific, you provide credentials and training-related data (e.g., progress, course usage)
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Service Applications: Information submitted as part of training enrollment, coach directory profiles, or partner programs.

2.2 Automatically Collected Information

Usage Data: IP address, browser type, access times, pages visited, device type, referring website.
Cookies & Similar Technologies: Small files stored on your device to enable site functionality (login, portals), track visits, and improve user experience.

2.3 Third‑Party Data

Information from integrated platforms (e.g., Thinkific analytics, Google Calendar sync, Slack) and social channels when you connect or engage with us there
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Instagram

3. How We Use Your Information

We use your data to:

Provide and manage coaching and training services (scheduling, intake, portals)
Communicate (e.g., booking confirmation, reminders, follow-ups)
Improve our programs, user experience, and website performance
Match you with a coach or partner services (e.g., Illumma collaboration)
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Send relevant updates or marketing communications (with an opt-out option)

4. How We Share Your Information

We may share data with:

Our Coaches & Staff: To coordinate your service delivery (e.g., pairing, scheduling)
Service Providers & Partners: Providers of hosting, analytics, email services, Zoom, Thinkific, Slack, calendar sync tools, Illumma, and others supporting our coaching infrastructure
Legal Compliance: If required by law or to protect rights and safety
Business Transfers: In the event of a merger, sale, or restructuring

5. Cookies & Tracking Technologies

We use cookies and similar tools to:

Keep you logged in to portals and services
Monitor usage to improve functionality and offerings
Optionally support analytics and marketing integrations
You can manage cookies via your browser settings. Disabling essential cookies may limit site functionality.

6. Your Choices & Rights

Depending on your location and applicable laws, you may have rights to:

Access, correct, or delete your personal data
Restrict or object to processing
Withdraw consent (e.g. marketing emails)
Port data to another provider

If you’d like to exercise any of these rights, contact us (see Section 9).

7. Data Security

We implement measures to safeguard your personal information (e.g. encryption for data in transit and at rest, limited access by authorized personnel only). While no system is completely secure, we continuously work to enhance our security posture.

8. Data Retention

Your personal data is retained for as long as needed to fulfill the purposes outlined in this policy, comply with legal obligations, or for our legitimate business interests (e.g., supporting your training or coaching journey).

9. Contact and Inquiries

Have questions, concerns, or wish to exercise your rights?

Email us at the address provided on the Contact page
Call us at 833‑379‑0070
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10. Updates to This Policy

We may update this policy to reflect changes in our practices or laws. We’ll post a revised version with a new “Effective Date” at the top.